top of page

Neo-Brutalism, Neo-Futurism, Synthwave, and the Promised Future

3 hours ago
2 min read
In the ArcaBoard World Chamionship the neo-brutalism brings the massiveness of raw material, industrial concrete, and honest geometries devoid of unnecessary ornaments, just like the architecture at Cosmobaza, while neo-futurism introduces fluid, curved lines to the racing vehicle born from 28 years of aerospace innovation. Superimposed on these elements is the synthwave style, which introduces color through NEON elements applied in distinct colors for each race.

When we conceived the visual universe of the ArcaBoard World Championship (ABWC), we rejected generic futuristic clichés and the sterile aesthetic of classic motorsport, with its decades-old look. We opted for a radical symbiosis between neo-brutalism, neo-futurism, and synthwave visual accents.


Neo-brutalism brings the massiveness of raw material, industrial concrete, and honest geometries devoid of unnecessary ornaments, just like the architecture at Cosmobaza, while neo-futurism introduces fluid, curved lines to the racing vehicle born from 28 years of aerospace innovation. Superimposed on these elements is the synthwave style, which introduces color through NEON elements applied in distinct colors for each race.


The overall design of the ABWC materializes precisely that "future promised to the past generation": the clean, technological, bright, and optimistic vision that looked hopefully toward the third millennium, a visionary tomorrow that never materialized in real life. This visionary tomorrow within the ArcaBoard World Championship, deeply compelling to the older generation, also becomes an intensely shareable universe, captivating Gen Z as they wait to see the futurism of video games come to life in the real world.


In the ArcaBoard World Chamionship the neo-brutalism brings the massiveness of raw material, industrial concrete, and honest geometries devoid of unnecessary ornaments, just like the architecture at Cosmobaza, while neo-futurism introduces fluid, curved lines to the racing vehicle born from 28 years of aerospace innovation. Superimposed on these elements is the synthwave style, which introduces color through NEON elements applied in distinct colors for each race.

Behind this visual presence lies a strict engineering philosophy: we use analog technology and consciously choose it over digital where pure physics demands zero latency and absolute reliability, symbiotically blending it with digital for precision and maximum results. While digital offers computational precision, analog ensures a direct, highly stable electro-mechanical connection—free of software filters—between pilot and machine, and between mission control and the teams. For instance, the vehicle heavily relies on analog systems, with digital stabilization systems entirely eliminated.


And we decided to go even further: the ambient music that will animate spectators during the breaks of the racing weekend will be broadcast across the circuit directly from magnetic tape, instead of digital media like phones or computers.


From the pilots flying without onboard digital stabilization systems, to the magnetic tape providing the soundscape at Cosmobaza, and the film cameras handed to spectators at the entrance—transforming every observer into an analog witness of speed—every detail completes the circle of this universe of physical authenticity, a tribute to tactility in a world that has become far too digitized and sterile.


In the ArcaBoard World Chamionship the neo-brutalism brings the massiveness of raw material, industrial concrete, and honest geometries devoid of unnecessary ornaments, just like the architecture at Cosmobaza, while neo-futurism introduces fluid, curved lines to the racing vehicle born from 28 years of aerospace innovation. Superimposed on these elements is the synthwave style, which introduces color through NEON elements applied in distinct colors for each race.

And no, we did not settle simply for the revolution of vehicles floating above circuits via ground effect, requiring no wheels or contact with asphalt. Embracing a universe where human sensation is the absolute value is an approach that radically differentiates ABWC from any other modern motorsport competition.


Today, we fill our phones with thousands of photos we will never look at again. Spectators coming to the ArcaBoard World Championship will leave with a physical memory created directly by themselves, on photographic paper, one that will not be forgotten forever in the cloud.


The ArcaBoard World Championship is the perfect bridge between the unfulfilled desires of the older generation that dreamed of an optimistic industrial future with levitating vehicles, and today’s youth appetite for radical authenticity, non-conformism, and technology that no longer needs asphalt. In a word: the future of motorsport, delivered as a maximum tactile experience.


 
 
bottom of page